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5 Steps to Achieving Effective Customer Based Marketing

Demo Duck As a marketer, you spend hours upon hours perfecting your blog, creating the perfect ad, and planning the world’s most amazing explainer videos. You pour your heart and soul into everything...

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Following Up with FollowUp.cc: A Case Study

Demo Duck FollowUp.cc contacted Demo Duck early in 2014 to help refresh and improve their existing video.  The goal was to explain how their product worked so new customers would know exactly what to...

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3 Tips to Crafting an Awesome Video Call-To-Action

Demo Duck When it comes to explainer videos, context is everything. After investing thousands (sometimes tens of thousands) of dollars in creating a video, you need to make sure that your investment...

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Voiceover: Does Your Explainer Video Need One?

Demo Duck Obviously, explainer videos are meant to achieve one main objective: explain. But how can you explain something without having a voiceover do the explaining? As we highlighted in our top 10...

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3 Lessons Learned from Writing My First Scripts

Demo Duck I never considered myself a script writer. Never ever. A blogger, content strategy consultant, entrepreneur, marketing leader, and business educator – yes, but video script creator? Little...

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5 Techniques (and Videos) That Spice Up Boring Subjects

Demo Duck I’ve watched a ton of online videos. I’m not ashamed to admit that. After all, it’s a big part of my daily job responsibilities with Demo Duck, but it’s also something I’m passionate about....

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Creating Corporate Videos That Last

Demo Duck Just like in life, it often feels like the only constant in corporate video is change. Updating brand guidelines. Revamping product features. Altering the value prop. When your company...

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Creating Corporate Videos After Your Explainer’s Done

Demo Duck   Well, you’ve done it. You just posted your explainer video on your homepage and it’s performing well. Views? Through the roof! Engagement? Looks like they’re hooked! Leads? (Yes, video can...

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Why You Can (and Should) Spend More Money on Your Explainer Video

Demo Duck I’ll be the first to admit, explainer videos can be expensive! When I started Demo Duck 5 years ago, we were charging a fraction of the price we are today. Sure, I believe the quality of our...

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How Much Content Should Your Explainer Video Cover? [Interactive Video]

Demo Duck When you’ve made the decision that you’re ready to make a video for your business, it’s exciting! We love kickoff calls with clients because their energy is contagious. It’s also fun to...

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